Lawn Business Success Course

My Friends Laughed, and my Family Thought I was “Crazy” When I Quit my Great Job to Start a Lawn ….

I’ve been in your shoes before! At the beginning of 2003, I decided it was time for me to quit my job. I’ll be honest; it wasn’t an easy decision. I wasn’t stuggling at my job, I was actually doing very well.

I had a job as an “account executive” (a glorified title for a sales rep). I was 24 years old and making over $50,000 per year. My schedule was great – Monday through Friday from 8-5. I was off every single weekend. Why did I want to quit?

I was Tired of Having Someone Tell me When to be at Work, and Telling me how Many Days per Year I Could Take off!

I wanted more FREEDOM! Maybe, you understand the way I felt. I felt trapped. I longed for freedom. Not freedom from a challenge. I simply wanted to control my own schedule.

I took Nike’s advice. I just did it. I went to my boss and told him I’d be quitting in two weeks. He was mad! But not as “mad” as my parents were. My boss was mad because he was losing his #1 salesperson. My parents were mad because they paid for half my college education, and now in their opinion, I was wasting my life by starting a lawn .

Honestly, that wasn’t the worst part. What made it worse was all my friends telling me I was crazy and laughing at me for my “foolish” idea. But all their criticism and joking made me that much more determined to make my lawn ful.

Two years prior to opening my lawn I graduated from college with a degree in Management and Marketing. I tried implementing several of the “techniques” I had learned in college. But every “technique” I tried seemed to fail, and brought me closer to proving my friends and family correct.

I went from working a dead end job to owning my very own lawn . This is by far the best available, anywhere!

If something didn’t change soon, I’d have to admit “they”(my friends and family) were right, and go get another “real” job. But I had no idea what to do. No idea who to trust for advice. No idea if I would survive.

Out of the blue a friend suggested that I call her cousin who owned what she called a “very ful lawn .” I had nothing to lose, so I gave him a call. He agreed to meet with me and give me advice on how to get my small, struggling lawn off life support.

When the appointed day came, I drove over 150 miles one way to meet with him. I remember thinking on my way there that if he didn’t give me some revolutionary advice, I was going to close my lawn .

I didn’t know anything about his lawn or how “ful” it really was. But when I pulled into the parking lot, I knew his had be to “very ful”!

As I turned into the parking lot, I noticed a nursery to the left, a gift shop straight in front of me, and a very large metal shop to the right. It appeared as if he didn’t just own a “ful” lawn , but a very ful lawn empire.

Thanks to the Lawn . I went from zero accounts to eight in only one month. I caught my competition off guard!

After a brief introduction, my soon to be mentor wanted me to meet his vice president of lawn maintenance. After visiting with him for a few minutes, he wanted to introduce me to his vice president of landscaping. From there he wanted me to meet the gift shop manager, and then his landscape architect, and then his salesman/estimator.

After all these introductions, he took me on a tour of his facilities. I discovered he had over 40 full-time employees. His was extremely ful. Everything he touched seemed to turn to gold.

In order to save myself some embarrassment I wanted to tell him things were going well, but I didn’t. I told him exactly how horrible things were. I even told him I was seriously considering closing the . When I mentioned this, he appeared to find my struggle funny. He smiled and chuckled.

I wasn’t sure what to say, so I asked what was so funny. What he said over the next few minutes changed my life.

He told me he had faced the exact same problems when he first started. He said he had considered throwing in the towel several times. He went on to share all the struggles he had been through during the process of growing a multi-million dollar lawn .

I’ll spare you all the gory details, but knowing all the problems he had faced made me feel much better about the few problems I was having with my lawn . During the next several hours, he shared with me specific strategies to take my lawn to the next level.

It was Like Someone Took the Blinders off…I was Able to see Solutions and Opportunities That I had Never Noticed Before.

My lawn almost immediately starting making more money, thanks in part to the Central Nervous System.

Ever heard of the Central Nervous System? Don’t worry, I had never heard of it until meeting with this ful lawn company owner. In the Lawn I’ll show you how to create your very own Central Nervous System (this will help your lawn grow faster than all your competition).

Many of the “impossible” problems seemed to disappear. Over the next two years my grew from $25,000.00 in annual sales to $200,000.00. My friends and family couldn’t believe the “over-night” transformation.

During January of 2006, I decided that I was ready for a new challenge and adventure. I put my lawn up for sale. Within a few weeks I had an offer I couldn’t refuse. Early…


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