These six affiliate marketing basics will show you how to identify potential affiliate marketing opportunities you can profit from, and avoid those that will waste your time.
Affiliate Marketing Tips 1: Try The Product First
Have you found an affiliate product you’re interested in promoting? A little bit of homework ensures that you can make an honest recommendation. You want to make sure they are very professional before you join their program.
Try it yourself first. Talk to other people who have purchased it as well. Make sure that you are recommending a high-quality product that comes from a company that backs up what they sell with a strong guarantee.
It’s a good idea to approach them as a customer would. If you phone them and they’re rude to you, or you get an answering machine, think how that would affect the customers you refer to them.
Affiliate Marketing Tips 2: Expect Good Commissions
It’s perfectly reasonable for you to expect to be paid 20% to 50% of the profits on each product sold. If the company only offers 5% to 10%, keep on looking. You should only do business with affiliate companies that understand the “lifetime value” of new customers you refer, and appreciate your efforts enough to offer the commissions you deserve.
Affiliate Marketing Tips 3: Check The Conversion Stats
Before you join a company’s affiliate program, make sure the company’s website is turning a reasonable number of visitors into sales. If their website doesn’t have a decent conversion rate, then all the effort you put into directing traffic to their site will be wasted.
Look for sites that have at least a 1% conversion ratio (in other words, 1 out of every 100 visitors makes a purchase). How easy is it to buy something on the website? Do you get caught up in bad navigation or a clunky shopping cart process? After all, it’s their job to turn the prospects you send them into paying customers.
Affiliate Marketing Tips 4: Are They Tracking Every Sale You Send them?
The company’s affiliate tracking software is going to make a big difference to how much money you make. The best programs track all of your sales.
Many companies only track online orders — which means their affiliates don’t get credit for anywhere from 5% ? 10% of the sales they help the company make! Be certain that they track snail-mail, phone, and even fax, orders, on top of those that are made directly on the website.
And don’t forget that visitors often don’t buy on their first visit to a site. Make sure the affiliate program you join uses cookie tracking. This ensures that people who return to buy something on a future visit will be counted if you sent them in the first place.
Affiliate Marketing Tips 5: Make Sure They Offer Sales Statistics in Real Time
There’s no reason you shouldn’t be able to have immediate access to all your real-time statistics. The company should give you a special username and password that you can use to access your own personal affiliate sales information on their website whenever you want. These should be real-time statistics that allow you to see exactly how many sales you have made.
These stats will help you improve your performance by showing exactly how well different banners, text links, and recommendations are doing. For example, you might discover after some testing that text links on your blog consistently pull better than any banner ads you’ve created.
That’s the kind of information you need to ensure that your affiliate marketing efforts are yielding maximum results.
Affiliate Marketing Tips #6: Make Sure They Offer Resources to Help You Generate Sales
A good affiliate program will provide you with everything you need to be successful. They’ll provide you with traffic-generating banners, text links, and email templates. They’ll tell you which selling strategies work best in which circumstances.
Because their success is linked with yours, the affiliate program you join should be ready, willing, and able to teach you everything you need to know to start earning excellent commissions.
Looking to learn how to start a home based business with affiliate programs? Visit www.InternetMarketing.com to learn more about affiliate websites.
Tags: Affiliate Marketing, affiliate programs, internet marketing, Make Money Online, online business
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