The first woman was strict and did well the first week. She ate properly and got into ketosis. She even lost a few pounds that first week.
But in the second week she went out to eat. She did so well the first week, she decided to cheat. She drank a margarita… and it was downhill from there.
She felt guilty about her failure and continued to break her Keto diet the rest of the week. By week three, she was back to her old ways and telling people she tried Keto, but “it didn’t work.”
Like the first woman, the second woman was also strict the first week and lost a few pounds. She was encouraged.
She also went out to eat, but somehow found the willpower to stick with Keto food choices. In week two, she lost even more weight. In the span of 14 days, she’d lost 11 lbs and counting.
The second woman never slipped up, and by the end of four weeks had lost 21 lbs. She was noticeably slimmer, was sleeping better, had much more energy, and was feeling the best she’d felt in years.
They understand the rules: the foods they can and can’t eat. They even have a variety of quality recipes at their fingertips.
Without a plan, it’s easy for them to be swayed by peer pressure. It’s easy for them to be unprepared… and then make bad decisions just because it’s easier.
You get a 28-day meal plan to guide you every step of the way. You’re never left to figure things out on your own. Nothing is left to chance.
And it’s more than a plan. It’s also a challenge. It’s designed to stretch you, to see…